This one went out today, 2000 Chateau Mouton Rothschild. A rare exception to the artists label series, this year featured a gold enamel relief reproduced from the Augsburg Ram, a 16th century silver-gilt drinking vessel and Mouton emblem, housed in their museum of wine and art. In the course of conversation, the gentleman taking this bottle out mentioned what he was selling this bottle for. Holy Expletive, I thought. The gentleman added he'd originally bought it at Costco. Holy Expletive Exclamation Mark, I further thought. Costco? Really?
While I can't find a link to their wine offerings, here's a twitter link for them. And a blog link for them. Finally, here's a comment thread on Costco's signature Kirkland brand.
Next up: 7-11 wine versus Trader Joe's.