This is an ad for Barefoot Refresh, one wine in the Ernest and Julio Gallo line up. E and J Gallo is the number one selling wine brand in the country. The Barefoot Refresh slogan, "Say hello to wine on the rocks," is maybe ironic? I doubt it.
It's certainly not this stuff, which many consider the world's best wine. (Small aside, more of curiosity than proof of quality: in 2013, 3 bottles of the 1990 vintage were sold for $72,000.)
In testament to the limits of language, or maybe a mere misunderstanding of terms, (only in the most Wittgensteinian ways), both these products are acceptable definitions of the word, "wine."
Is all. Glad we had this chat.