Wednesday, August 17, 2011

Cheap Whole Foods wine versus cheap Trader Joe's wine.

Whole Foods has thrown its, er, corkscrew into the cheap wine ring, taking on Trader Joe's legendary Charles Shaw wine, more fondly known as 2-Buck Chuck.

The Whole Foods brand is Three Wishes. My guess is after you place your first wish for a billion dollars, the next two will be for a better glass of wine. (I got a million of 'em!)

Both sell for $1.99 here in California. So far, 2-Buck Chuck is winning just for the (nick)name; there are no hidden agendas or delusions of grandeur in it. Three Wishes, not nearly so catchy or fun or, well, obvious.

Stay tuned for the results of this taste test...